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Marketing In The Romanian Sport Developing Process: A Sport Organization Marketing Strategy

Author

Listed:
  • Gheorghe JINGA

    (Academy of Economic Studies, Piata Romana, 6, Bucharest, Romania)

Abstract

The marketing strategy’s role is to define the organization’s attitude towards its environment and behavior in contrast with environment modifications. A marketing strategy expresses a corporation’s option for a certain path chosen out of many others. Completing a strategy needs a factor analysis: the macro and micro-marketing environments as well as the internal area of that organization which ultimately lead to designing a strategic set of marketing alternatives as a result of this process. In order to be successful, a sport organization must have a base strategy which can train human resources and to transform any potential in real performance.

Suggested Citation

  • Gheorghe JINGA, 2013. "Marketing In The Romanian Sport Developing Process: A Sport Organization Marketing Strategy," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(4), pages 68-78, December.
    • Handle: RePEc:rom:mrpase:v:5:y:2013:i:4:p:68-78
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