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The Effects of Clothing Purchase Determinant Factors Associated with Customer Temperament

Author

Listed:
  • Corina-Elena MIRCIOIU

    (Bucharest University of Economic Studies, Romania)

  • Simona Catalina STEFAN

    (Bucharest University of Economic Studies, Romania)

Abstract

The purpose of this paper is to determine and quantify the effects of the clothing purchase determining factors associated with the customer's temperament (sanguine, choleric, phlegmatic, and melancholic). A number of 192 respondents participated in an electronic questionnaire, 68.8% of whom were women. The results were analysed with the help of the Process-based structural equation modeling application, provided by SmartPLS 4 software. The results obtained showed that in the purchase process, social factors and appearance are important for sanguine people; in the case of choleric individuals, the conferred status and superior quality of the product are essential; for phlegmatic people, it is important that the product responds appropriately to a need and provides comfort; and melancholic people take into account ecological factors and identification with the product. These results can be useful to clothing companies for the adoption of sales strategies that consider the buyers' interest factors regarding the products.

Suggested Citation

  • Corina-Elena MIRCIOIU & Simona Catalina STEFAN, 2023. "The Effects of Clothing Purchase Determinant Factors Associated with Customer Temperament," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(2), pages 133-146, June.
    • Handle: RePEc:rom:merase:v:8:y:2023:i:2:p:133-146
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    References listed on IDEAS

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    1. Stefan Catalin POPA & Cezar-Petre SIMION & Simona Catalina STEFAN & Catalina Florentina ALBU, 2018. "Innovation In Romanian Organizations. A Gap Analysis At Regional Level," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(3), pages 24-34, September.
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      More about this item

      Keywords

      consumer; temperament; purchase decision; clothing industry;
      All these keywords.

      JEL classification:

      • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
      • C3 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables
      • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
      • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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