A New Approach To Competitive Advantage €“ Essential Aspect Of The Organization’S Strategy

The place an organization will occupy in relation to its competitors is determined by the strategic competitive advantage it will be able to develop. Conventional approaches consider that an organization can essentially target either getting a low cost for its products or services (which forms the basis of a cost domination strategy), and here the competitive weapon would be the price, or it can target a differentiation (in one or more respects) of their products against those of the competitor, the focus in this case being on quality (which underpins the strategy of domination through quality).We consider that in the actual state of strong competition, in which the organizations have reduced to minimum possible their costs (they also did that to survive the recent crisis), and the quality has long ago become, even in our market, an implicit thing, intrinsic for any transaction, the issue of finding those aspects that truly represent competitive advantage elements should be the concern of more and more managers.This paper presents the authors’ vision on issues that can truly become elements of a company’s competitive advantage against its competition in the current economic context.