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Environmental Strategy And Hotel Competitiveness-Evidence From Bra?Ov County

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  • Roxana STEGEREAN
  • AnamariaPETRE
  • Alexandru CHIS

Abstract

The present paper analyses the environmental behavior of hotel establishments located in Bra?ov County in order to determine the potential existence of a relationship between hotels’ proactive environmental strategy and their competitiveness. Also, this study investigates the type of environmental management strategy (reactive or proactive) among different categories of hotels in the region mentioned above. In addition, the paper discusses both conceptual and practical implications at the management level in order to improve hotel operations in terms of environmental protection. Our findings suggest that analyzed hotels from Bra?ov County focus on a proactive environmental strategy and it favors organizational competitiveness.

Suggested Citation

  • Roxana STEGEREAN & AnamariaPETRE & Alexandru CHIS, 2014. "Environmental Strategy And Hotel Competitiveness-Evidence From Bra?Ov County," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 590-597, November.
    • Handle: RePEc:rom:mancon:v:8:y:2014:i:1:p:590-597
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    References listed on IDEAS

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    Cited by:

    1. Dimitiradis, Efstathios D. & Kamenidou, Irene & Mamalis, Spyridon & Bara, Evangelia - Zoi, 2018. "The mediating effect of environmental policy on the relationship between satisfaction and loyalty in the hotel industry," MPRA Paper 99409, University Library of Munich, Germany.

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