IDEAS home Printed from https://ideas.repec.org/a/rom/mancon/v8y2014i1p143-152.html
   My bibliography  Save this article

The Rise And Fall Of B.C.G. Model

Author

Listed:
  • Ani?oara DUIC?
  • Gabriel CROITORU
  • Mircea Constantin DUIC?
  • Ofelia ROBESCU

Abstract

The B.C.G matrix is considered the oldest, the simplest and the most known matrix of analysis of the portfolio of activities. Based on qualitative research, this paper aims at identifying the causes of rise and fall of the B.C.G matrix, method used in the strategic decisional processes to streamline business portfolios of the diversified enterprises. The research achieved has led us to the conclusion that although the B.C.G matrix underwent a special rise in the managerial theory and practice, it has been frequently subjected to specialized criticisms, and on the background of the development of the managerial science it has been improved and needs to be used along with other managerial methods and techniques in order to efficiently substantiate the strategic decisions on the level of the S.B.U.

Suggested Citation

  • Ani?oara DUIC? & Gabriel CROITORU & Mircea Constantin DUIC? & Ofelia ROBESCU, 2014. "The Rise And Fall Of B.C.G. Model," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 143-152, November.
    • Handle: RePEc:rom:mancon:v:8:y:2014:i:1:p:143-152
    as

    Download full text from publisher

    File URL: https://conference.management.ase.ro/archives/2014/pdf/13.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:mancon:v:8:y:2014:i:1:p:143-152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ciocoiu Nadia Carmen (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.