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Price Management Paradoxes In The Romanian Economic Crisis

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  • Vasile DEAC
  • Mihai VRÃŽNCUÞ

Abstract

The effects of the global economic-financial crisis are felt in Romania mostly at price level. Prices rose paradoxically and affected the whole country. In this perspective, a new approach of the price strategy consisting in a better insight, understanding, control and review of the original and newly emerged elements that underlined or will be taken into consideration in the pricing decision can substantially contribute to solving this problem. After the 1990, we have seen only atypical aspects regarding the pricing process. That was possible only due to the Romanian market characteristics specific to that period. However, a price growth, in a crisis context, has been and can be a suicidal act for any company.

Suggested Citation

  • Vasile DEAC & Mihai VRÃŽNCUÞ, 2013. "Price Management Paradoxes In The Romanian Economic Crisis," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(1), pages 48-55, November.
    • Handle: RePEc:rom:mancon:v:7:y:2013:i:1:p:48-55
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    References listed on IDEAS

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    1. Vasile Deac, 2012. "Strategic Management In A Crisis Context," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 6(1), pages 102-109, November.
    2. Oecd, 2010. "Competition in Bidding Markets," OECD Journal: Competition Law and Policy, OECD Publishing, vol. 10(1), pages 69-151.
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