IDEAS home Printed from https://ideas.repec.org/a/rom/mancon/v18y2024i1p178-190.html
   My bibliography  Save this article

Innovative Approaches To Mentorship €“ Ai And Women In The Film Industry

Author

Listed:
  • Catalina RADU
  • Mirona RADU

Abstract

This study explores the need for a mentorship app incorporating AI technologies to support women in the film industry and enhance their mentorship programs. Building on a theoretical framework that suggests a sequential effect across four mentorship dimensions – Mentor presence, Mentor addressing personal issues, Mentor stimulating reflection, and Mentor stimulating behavioral change – the study examines their collective impact on the perception of the need for such an app. A mixed methods approach, combining quantitative and qualitative research, was employed with 41 women in the film industry from various countries, approximately half of whom are participants in the Her Story, Her Future mentorship program. Although the results indicated limited enthusiasm for the app and its AI features, the study suggests further exploration in future editions of the Her Story, Her Future project, along with plans for a follow-up study to provide comparative insights.

Suggested Citation

  • Catalina RADU & Mirona RADU, 2024. "Innovative Approaches To Mentorship €“ Ai And Women In The Film Industry," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(1), pages 178-190, November.
    • Handle: RePEc:rom:mancon:v:18:y:2024:i:1:p:178-190
    DOI: 10.24818/IMC/2024/02.09
    as

    Download full text from publisher

    File URL: https://conference.management.ase.ro/archives/2024/PDF/2_9.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.24818/IMC/2024/02.09?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:mancon:v:18:y:2024:i:1:p:178-190. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ciocoiu Nadia Carmen (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.