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Company Strategy Focused On The Relevant Stakeholders: Necessity, Characteristics And Advantages

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  • Ovidiu NICOLESCU
  • Ciprian NICOLESCU

Abstract

In the paper we present a new type of strategy - company strategy focused on the relevant stakeholders. It is based on the new managerial paradigm “manager - relevant stakeholder†which started to replace classical paradigm “manager - subordinate†. The paper is structured in four parts: the necessity to use this strategy, demonstrated by five arguments; definition and the 16 main characteristics of the company relevant stakeholder’s strategy; specific methodological elements involved by the design and the implementation of the strategy; multiple advantages which make necessary and performant the relevant stakeholders’ strategy in the context of VUCA context and the transition to the knowledge and digitalized based economy.

Suggested Citation

  • Ovidiu NICOLESCU & Ciprian NICOLESCU, 2023. "Company Strategy Focused On The Relevant Stakeholders: Necessity, Characteristics And Advantages," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(1), pages 514-521, November.
    • Handle: RePEc:rom:mancon:v:17:y:2023:i:1:p:514-521
    DOI: 10.24818/IMC/2023/03.10
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