Ways To Improve Organizational Communication Within Tarom

Our paper aims to reveal why improving the communication process in passenger air transport can contribute to increasing the efficiency of activity in this field of activity. The objective of the scientific approach taken was to identify some possibilities for improving the organizational communication at the level of the air transport units in Romania, with example on TAROM S.A. The methodology of empirical research on organizational communication in passenger air transport consisted of an exploratory quantitative research carried out in March 2022. We resorted to the quantitative research method from the desire to illustrate, as eloquently as possible, by means of concrete data, the level of professionalism of the internal and external organizational communication in the analyzed entity. As a working tool for quantitative research, we turned to a questionnaire placed in the crowdsourcing system on the link https://isondaje.ro/sondaj/856544716. 347 respondents from TAROM (directors and heads of departments, aircrew, technical and execution staff) answered the questions of the questionnaire, representing 26.7% of the total employees of this company. By using the econometric instrumentation provided by the IBM SPSS application, the called research procedure consisted in the quantitative analysis of the data through descriptive statistics methods, the analysis of multiple answers, the categorical analysis of the main components (CATPCA) and the qualitative analysis of the answers recorded. Finally, we validated the hypotheses of our study.