IDEAS home Printed from https://ideas.repec.org/a/rom/mancon/v16y2022i1p539-546.html
   My bibliography  Save this article

Digitalization As A Factor For Business Survival: A Critical Analysis Of Business Agility

Author

Listed:
  • Jacqueline MUJAYA
  • Kurtz LAW
  • Satoshi ITO
  • Julia SISU
  • Andra GROSU

Abstract

Historical data has shown that in times of volatility, many business models have lacked the flexibility of an agility mindset which may be described as a myopia in thinking and decision making. This research examines factors of agility in management by examining Apple Inc. as a case study and comparing it against the five domains of digital transformation. This is an ongoing study that looks at concepts such as leveraging digital technologies to create customer networks, innovation through collaborative technologies, shifting from traditional perceptions of competitors to partners, big data and value proposition. The purpose of this study is to help internal and external stakeholders to better identify high-potential success factors which will contribute to stronger corporate sustainability and, consequently, better longevity.

Suggested Citation

  • Jacqueline MUJAYA & Kurtz LAW & Satoshi ITO & Julia SISU & Andra GROSU, 2022. "Digitalization As A Factor For Business Survival: A Critical Analysis Of Business Agility," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(1), pages 539-546, November.
    • Handle: RePEc:rom:mancon:v:16:y:2022:i:1:p:539-546
    DOI: 10.24818/IMC/2022/03.13
    as

    Download full text from publisher

    File URL: https://conferinta.management.ase.ro/archives/2022/pdf_IMC_2022/3_13.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.24818/IMC/2022/03.13?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:mancon:v:16:y:2022:i:1:p:539-546. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ciocoiu Nadia Carmen (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.