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Innovative Models For Approaching Managerial Practice

Author

Listed:
  • Doina I. POPESCU
  • Eduard Gabriel CEPTUREANU
  • Sebastian Ion CEPTUREANU

Abstract

The paper presents the challenges that companies face in the new socio-economic context, which demand changes at strategic level as well as at operational and functional level. In this context, innovating firms, adopting sustainable business models which maximise customer experience with zero environmental impact, are presented. Also, the innovative solutions used in the new business models enable a larger brand-consumer interaction. In addition, brands are now capable of creating circular business models and of generating multiple revenue streams from the same product, more than in a linear business model.

Suggested Citation

  • Doina I. POPESCU & Eduard Gabriel CEPTUREANU & Sebastian Ion CEPTUREANU, 2021. "Innovative Models For Approaching Managerial Practice," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 583-588, November.
    • Handle: RePEc:rom:mancon:v:15:y:2021:i:1:p:583-588
    DOI: 10.24818/IMC/2021/03.13
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