Wine Management And Multiplier Effects On Local Economies

The soft economy is the model in which at local level, the enterprises are based on alliances between knowledge, new technologies, tradition and the competitiveness which stimulate the training, research, social cohesion and positive relationships with communities. When the wine product becomes a resource can be develop economic opportunities for companies in terms of sales and amplification of the local market. The wine can be considered an expression of the territory and environment. So, the wine tourism is a way to spend the holidays, so to become a trend. The expectations of the wine companies in Italy are clear: to make known the territory, the products and their company; to offer the consumer a quality experience through winery tours, guided tastings and sales of their products. The establishment of the wine routes represent a unique opportunity for producers and operators to present, propose, promote and launch their products and services. The wine routes have potentiality to be expressed in order to enhance the food and wine culture, territories and the environment with important multiplier effects on local economies. The purpose of our study is to understand the motivations of the individual actions of wine producers for the construction of a mathematical model of global evaluation of the mechanism through which micro behaviors can be translated into macro structures such as wine routes, also, according to our reworking of Von Tünen regional land use model.