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STRATEGY IMPLEMENTATION ASSESSMENT OF THE SMEs IN HANDICRAFT INDUSTRY

Author

Listed:
  • Rodhiah HUSIN
  • Toto Mujio MUKMIN
  • Nur HIDAYAH

Abstract

The existence of creative industries in Indonesia is very diverse. Each province has creative industries that illustrate the character of each region. Banten Province, which consists of four counties and four cities with the creative industry, is diverse, such as fisheries, craft, design, music, publishing and printing, and more. One of the provinces of Banten is South Tangerang, which has various creative industries that form in several creative communities. This study aims to determine excellence, weakness, opportunities, threats and analyze SMEs' competitive advantage and creative industryfocused sector craft in South Tangerang. Data collection was by purposive sampling on 20 SMEs in the craft industry. Collecting data is done through observation, interviews, and focus group discussions with SMEs and the Department of Koperindag Tangerang Selatan. The research method used qualitatively assessing the strengths, advantages, opportunities, and threats (SWOT analysis). The study result showed 15 strategies that SMEs must do in developing the creative industries craft in South Tangerang.

Suggested Citation

  • Rodhiah HUSIN & Toto Mujio MUKMIN & Nur HIDAYAH, 2020. "STRATEGY IMPLEMENTATION ASSESSMENT OF THE SMEs IN HANDICRAFT INDUSTRY," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 634-640, November.
    • Handle: RePEc:rom:mancon:v:14:y:2020:i:1:p:634-640
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