A Conceptual Framework Of The Covid-19 Crisis Management Effects On The Embedded Corporate Sustainability Within It&C-Companies

The purpose of the paper is to create a conceptual framework for corporate sustainability in the international IT&C-companies during the Covid-19 pandemic and the crisis generated out of it. It contains a literature review with up-to-date information from both scientific references and web sources. To complete the framework, restrained empirical qualitative research has been also included, identifying and highlighting reactions, measures, and solutions in such corporations. The article addresses a topic of great interest worldwide. It brings value because the literature review and the practical implication build an overview of the crisis management methods met upon the embedded corporate sustainability of the global tech-companies. Information is collected and filtered targeting to offer a certain image of the way this type of companies survived to the SarsCov-2 pandemic. Their crisis management artifices and actions, which, despite the few negative effects cropped out the corporations, gained lots of great knowledge worth saving for future references, found many unusual and unexpected measures and solutions and represent a pylon in the worldwide recovery process. International tech-companies have been both negatively and positively affected by the current crisis, whereas the corporate sustainability has suffered from various changes, depending on the branch and market position of the organization. This type of businesses have reconsidered their priorities, trying to protect their revenue and their employees, even though on a short-term their embedded corporate sustainability importance decreased, hence it did not vanish. Companies still keep this in their core attention and try to find alternatives that will contribute to the well-being of the business.