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Strategies Of Luxury Brands After Coronavirus

Author

Listed:
  • Doina I. POPESCU
  • Eduard Gabriel CEPTUREANU
  • Sebastian Ion CEPTUREANU

Abstract

This work presents the impact of the economic crisis, caused by the sanitary crisis, on the luxury industry at a global level. Hence, we show the effects of broken supply chains, business globalization, store closure, customers’ income reduction and decline of tourism on the luxury industry. Within this article, the short, medium- and long-term actions that need to be taken by luxury brand managers are presented. In addition, social responsibility actions performed by luxury brands for the public good are described.

Suggested Citation

  • Doina I. POPESCU & Eduard Gabriel CEPTUREANU & Sebastian Ion CEPTUREANU, 2020. "Strategies Of Luxury Brands After Coronavirus," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 515-521, November.
    • Handle: RePEc:rom:mancon:v:14:y:2020:i:1:p:515-521
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    References listed on IDEAS

    as
    1. Sebastian Ion Ceptureanu & Eduard Gabriel Ceptureanu & Doina Popescu & Olguta Anca Orzan, 2020. "Eco-innovation Capability and Sustainability Driven Innovation Practices in Romanian SMEs," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
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