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Creation And Implementation Of An Innovation Strategy In A Knowledge-Based Organization

Author

Listed:
  • Aurel Mihail TITU
  • Alina Bianca POP
  • Lucian TARNU
  • Constantin OPREAN

Abstract

In the management of innovation, intellectual property rights play a key role. In this sense, this paper aims to describe a model for the creation and subsequent implementation of a strategy within a company with the field of activity in computer-aided design. The starting point of the study is the detailed analysis of the literature and conducting an exploratory and documentary research. The paper aims to create a working system with the knowledge of the organization, and also presents a series of recommendations in order to successfully implement innovative strategies in the organization. In the analysed company were identified the areas where problems could arise that require increased attention from managers. The research methodology adopted involves the use of the qualitative assessment method, observation methods, the document content analysis method and the questionnaire method. Finally, the own points of view on the approached topic are presented.

Suggested Citation

  • Aurel Mihail TITU & Alina Bianca POP & Lucian TARNU & Constantin OPREAN, 2020. "Creation And Implementation Of An Innovation Strategy In A Knowledge-Based Organization," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 393-399, November.
  • Handle: RePEc:rom:mancon:v:14:y:2020:i:1:p:393-399
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    File URL: https://conferinta.management.ase.ro/archives/2020/PDF/2_14.pdf
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    References listed on IDEAS

    as
    1. Mihail Aurel TITU & Constantin OPREAN & Andreea Simina RAULEA & Stefan TITU, 2015. "Quality Management Of Intangible Assets In The Context Of The Knowledge-Based Economy," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 476-488, November.
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