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Rethinking Museums In The Digital Era?

Author

Listed:
  • Ana-Maria GRIGORE
  • Adela COMAN
  • Andreea ARDELEAN

Abstract

Museums nowadays have to ensure a sustainable future. Apart from taking care of their collections and objectives, they must continue to be relevant and valuable to future generations. The digital environment imposes serious challenges to the traditional models set by museums. Strategies must be modified towards collaboration, iteration, and a commitment to audience engagement.Museums need to understand the interests and desires of target visitors and the communication channels they prefer. In this study we investigate what the main socio-economic determinants are of visitors of Romanian museums and how they are currently using digital tools in order to get more information before and during museum visits. Our study comprises a literature review and a qualitative and quantitative analysis based on an exploratory survey administered to 341 visitors of four major museums located in Bucharest. We aim also to identify the main factors requiring a new paradigm in museum management and we present these factors in a diagram in the last part of the paper.

Suggested Citation

  • Ana-Maria GRIGORE & Adela COMAN & Andreea ARDELEAN, 2019. "Rethinking Museums In The Digital Era?," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 550-562, November.
    • Handle: RePEc:rom:mancon:v:13:y:2019:i:1:p:550-562
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