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New Tools Available To Managers In The Corporate Valuation Process

Author

Listed:
  • Leonard-Cãlin ABRUDAN
  • Mirabela-Constan?a MATEI
  • Maria-Madela ABRUDAN

Abstract

Nowadays, managers have to cope with many tasks. To do so, they need instruments, methods, tools to use them in their activity. But, to keep pace with the ongoing technological developments, they need to use the most innovative tools. One of these will be described in this paper. Its name is sentimental analysis or sentiment analysis. In the context of the various existing types of social media platforms which are widely available, it is a pity not to use them to support your activities, as a manager. People, as customers or as reviewers, tend to express their opinions. And in recent years they do that, especially through those aforementioned social media platforms. Regardless of their name, platforms name, people use them to post what they think or consider about many topics and then they share their posts with other users registered to those platforms. The most interesting part of this process is the diversity of the topics. Politics, economics, sports, purchased goods or acquired services, all these and many more are subjects of the usual people posts on the social media platforms.

Suggested Citation

  • Leonard-Cãlin ABRUDAN & Mirabela-Constan?a MATEI & Maria-Madela ABRUDAN, 2019. "New Tools Available To Managers In The Corporate Valuation Process," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 1168-1178, November.
    • Handle: RePEc:rom:mancon:v:13:y:2019:i:1:p:1168-1178
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    References listed on IDEAS

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    1. Chang, Shao-Chi & Chen, Sheng-Syan & Chou, Robin K. & Lin, Yueh-Hsiang, 2012. "Local sports sentiment and returns of locally headquartered stocks: A firm-level analysis," Journal of Empirical Finance, Elsevier, vol. 19(3), pages 309-318.
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