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The Image Of Romania In The World, Outlined By Successful Romanian Brands

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  • Gabriela ZAI

Abstract

There are many ways of promoting the image of a country outside its borders. One of them is through the promotion of successful brands from that country. As they are sold outside the country, they can lead its name to actual fame. In Romania there are many brands that have succeeded in entering external markets and, as such, have started helping promote the image of the country abroad. KEYWORDS : country image, country of origin, promotion, Romanian brands, Romania

Suggested Citation

  • Gabriela ZAI, 2018. "The Image Of Romania In The World, Outlined By Successful Romanian Brands," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 848-851, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:848-851
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    References listed on IDEAS

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    1. Otilia-Elena Platon, 2014. "An Analysis of the Social Media Presence of the Brands," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 2(1), pages 192-201, May.
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    1. Otilia-Elena Platon, 2015. "An Exploratory Study Regarding the Brand-Consumer Relationship in Social Media," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 3(1), pages 135-140, May.

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