Culturological-Pedagogic Comprehension Of The Concept €Œmedia-Culture Of The Modern Youth

Despite the fact that currently the problems of media-culture and media-education are the focus of the scientific community development of media-culture in students of the higher school in the educational space of Russia remains the insufficiently researched area of the pedagogical science. Due to particular organization of the vocational training with using the distance learning technologies, when the students during all training period are directly surrounded by media and their learning process is practically completely oriented to communication between the student and the teacher through different informational systems and electronic mail, and the “live communication with the teacher at the personal distance is minimized or completely absent, it is important to develop media-culture of students at all training stages in the higher school. It is needed to pay special attention to the media-culture of students trained under the program of “Advertising and public relations and “Journalism, as representatives of just these professional groups form the modern media-culture space, and provide the impact on wide population masses, and thus shall demonstrate the own high cultural level.