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Organizational Storytelling In Romania

Author

Listed:
  • Alina DINU
  • Raluca MAREI
  • Catalina-Georgeana PICU

Abstract

The aim of our research was to identify, how, when and why are the stories used in Romanian organizations. Based on the literature review analyzed, we have designed a questionnaire. Our finding showed that communication trough storytelling is mostly used in marketing, journalism and educational fields and that the communication through stories is a tool insufficiently or very little used to boost performances in Romanian organizations.

Suggested Citation

  • Alina DINU & Raluca MAREI & Catalina-Georgeana PICU, 2018. "Organizational Storytelling In Romania," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 146-155, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:146-155
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