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Analysis On The Satisfaction Degree Of Hotel Services Consumers In Romania

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  • Cristian BUSU
  • Mihail BUSU

Abstract

The present paper analyzes a number of issues related to the quality of services and hotel services consumers’ perception in Romania. It is based on a questionnaire given to hotel services beneficiaries during 2015. The questionnaire was sent by snowball sampling, and its results were analyzed by means of the statistical software SPSS 21. The results led to the construction of a multiple linear regression model and the data were analyzed through the stepwise method. The research results have an empirical perspective in order to support enterprises in the sector to improve their services and reach their customers’ expectations. In this way, businesses will become more competitive and final consumers will be attracted by the quality of provided services.

Suggested Citation

  • Cristian BUSU & Mihail BUSU, 2016. "Analysis On The Satisfaction Degree Of Hotel Services Consumers In Romania," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 28-37, November.
    • Handle: RePEc:rom:mancon:v:10:y:2016:i:1:p:28-37
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    References listed on IDEAS

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    1. Buºu Mihail & Cioacã Sorin, 2013. "An Application of the Kalman Filter for Market Studies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 726-731, May.
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