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Advancing the Economies through SPA Industry

Author

Listed:
  • Vandana DESWAL

    (Maharaja Surajmal Institute, India)

Abstract

This paper is an attempt to present a clear picture of how important is spa industry in promoting tourism and the ways in which it can be made instrumental in drawing tourists from various places to a destination. People have been visiting places famous for their spas since ancient times. People would visit places famous for their healing waters and stay there for days. Romans and Greeks were known for their luxurious baths devoted to relaxation and rejuvenation. Recently, spas are witnessing a revival of interest in them and they are becoming a force to reckon with in the hospitality sector. This research is an attempt to understand the role spas are playing in stimulating tourism of the place. A survey of 200 people was conducted and the responses were taken on a Likert like scale for the purpose of percentage analysis. It was found that Spas and Tourism of a destination have very symbiotic relationship and if harnessed well, spas can substantially add to the tourism of the place.

Suggested Citation

  • Vandana DESWAL, 2015. "Advancing the Economies through SPA Industry," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(2), pages 208-215, December.
    • Handle: RePEc:rom:econmn:v:18:y:2015:i:2:p:208-215
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    File URL: https://www.management.ase.ro/reveconomia/2015-2/3.pdf
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    More about this item

    Keywords

    Global Economy; India; Promotion; Spas; Tourism; USA;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other

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