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Need and potential risks of strategic alliances for competing successfully

Author

Listed:
  • Catalina RADU

    (The Bucharest Academy of Economic Studies, Romania)

Abstract

In today’s global economy, many companies’ managers consider strategic alliances as a key strategic alternative. Even if it is true that strategic alliances can be a really powerful competitive tool, managers should pay attention to all potential risks before involving in a partnership. This paper aims to address a series of issues that may arise when forming a strategic alliance.

Suggested Citation

  • Catalina RADU, 2010. "Need and potential risks of strategic alliances for competing successfully," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 165-169, June.
    • Handle: RePEc:rom:econmn:v:13:y:2010:i:1:p:165-169
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    File URL: https://www.management.ase.ro/reveconomia/2010-1/15.pdf
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    References listed on IDEAS

    as
    1. Bruner, Robert F., 1999. "An analysis of value destruction and recovery in the alliance and proposed merger of Volvo and Renault," Journal of Financial Economics, Elsevier, vol. 51(1), pages 125-166, January.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Doina I. POPESCU, 2013. "International Strategy Configuration," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 116-126, March.
    2. Fonseca Cristina & Meneses Raquel, 2020. "Motivations for Coopetition Strategies between Banks and Fintechs," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 282-293, July.
    3. Rodolfo Petter & Luis Resende & Pedro Andrade Júnior & Diogo Horst, 2014. "Systematic review: an analysis model for measuring the coopetitive performance in horizontal cooperation networks mapping the critical success factors and their variables," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 53(1), pages 157-178, August.

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    More about this item

    Keywords

    strategic management; strategic alliances; cross culture;
    All these keywords.

    JEL classification:

    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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