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Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company

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  • URSACESCU Minodora

    (The Bucharest Academy of Economic Studies, Romania)

Abstract

The more and more complex economic phenomena, which appear on worldwide and national level, impose the use of some software products, capable to assist the decision factor in adopting some optimal decisions. Such software products are characterized by the use of a very complex economic-mathematical device, by means of which a series of real phenomena which generate a decision problem within the organization’s framework can be formalized. The present article intends to approach a decisional situation confronted in a certain moment by a managerial team of a company which works on the renting cars national market. The decision problem consists in establishing the optimal structure of the car park, which the company intends to acquire by introducing an investment process, in terms of satisfying an optimization criterion, resulted from the general strategy of the company.

Suggested Citation

  • URSACESCU Minodora, 2009. "Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1 Special), pages 190-197, July.
    • Handle: RePEc:rom:econmn:v:12:y:2009:i:1special:p:190-197
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    More about this item

    Keywords

    rent a car service; influence factors; linear optimization model;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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