The New EU Industrial Policy: A New Public Strategy or a New Business Strategy?

The European Commission’s initiative on Digitising European Industry represents one of the most important measures launched in the latest years at the European level to both revive the economic growth in all EU member states and also to better support the competitiveness of the European economy on the global market. Also, this new initiative comes with a new approach in terms of strategic design, with many similarities with the strategic approaches from the private sector. The objective of this paper is focused on this subject, specifically the new type of strategy adopted at the EU level and its possible implications on the future of public sector. Thus, we can see many similarities by comparatively analyzing the main characteristics of the strategic approach of a successful private company and the main characteristics of the strategic approach of the new EU policy. This approach can be considered the start of a new design of EU public policies. The paper concludes that, taking into account, on one hand, the fact that the digitisation is a reality at global level, proving a high degree of dynamism that imposes rapid and constant adaptation by both private and public sector and, on the other hand, the context of globalization which may determine the public sector to change its type of strategies like the private sector, then a new type of efficient governance may be adopted.