IDEAS home Printed from https://ideas.repec.org/a/rom/conase/v1y2018i1p273-279.html
   My bibliography  Save this article

Omni-Channel – a Solution for Romanian Companies to Achieve Competitiveness on the Global Market?

Author

Listed:
  • Cosmin DOBRIN

    (Bucharest University of Economic Studies)

  • Adriana DIMA

    (Bucharest University of Economic Studies)

Abstract

Technological advances and changes in consumer habits force companies to change the manner they interact with customers. Omni-channel is a relatively recent term that targets a business model where companies interact with consumers, with a primary focus on customers rather than on the company. Omni-channel assumes that all channels of sales and communication to the client are taken into account. For an effective approach, the focus must be on both the sales channel and communication, as well as the way customers want to relate to that company. The Omni-channel penetration also involves a change in the company, the sales channels must be integrated, and the Omni-channel experience is also matched by the correlation of supply with physical stocks and product availability. Omni-channel is a way to eliminate unnecessary operational costs and can be seen as the goal to be directed by the big companies in the country, but it remains to be seen when and in what form.

Suggested Citation

  • Cosmin DOBRIN & Adriana DIMA, 2018. "Omni-Channel – a Solution for Romanian Companies to Achieve Competitiveness on the Global Market?," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 273-279, April.
    • Handle: RePEc:rom:conase:v:1:y:2018:i:1:p:273-279
    as

    Download full text from publisher

    File URL: https://icess.ase.ro/index.php/archive/icess-2018/icess-2018-proceedings
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:conase:v:1:y:2018:i:1:p:273-279. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Zamfir Andreea (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.