IDEAS home Printed from https://ideas.repec.org/a/rom/compca/v18y2022i1p39-50.html
   My bibliography  Save this article

Retention And Internal Marketing: An Analysis On The Banking Sector

Author

Listed:
  • Ruxandra-Irina POPESCU

    (Bucharest University of Economic Studies, Romania)

  • Oana-Matilda SABIE

    (Bucharest University of Economic Studies, Romania)

  • Marian Iulian TRUȘCÄ‚

    (Bucharest University of Economic Studies, Romania)

Abstract

Modern, flexible, and efficient organizations must pay more attention to the concept of internal marketing. Through the dimensions of this tool, managers can understand what makes their own employees motivated, happy to work in that environment, to provide quality services to external customers and to increase employee retention. In most cases it is expected that a satisfied employee will deliver better services and will be more aware of his role in the organizational ecosystem. In this sense, this paper aims to investigate the relationship between retention and internal marketing in the banking sector in Romania. As banking organizations operate in a dynamic and competitive business environment, they need to develop strategies to attract and retain a talented workforce. The novelty of the study is highlighted by the fact that, currently, there is no such quantitative research in Romania, with the target group being employees of the banking sector. Therefore, such a topic is important not only for this field, but also for other industries and for the future research.

Suggested Citation

  • Ruxandra-Irina POPESCU & Oana-Matilda SABIE & Marian Iulian TRUȘCÄ‚, 2022. "Retention And Internal Marketing: An Analysis On The Banking Sector," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 18(1), pages 39-50, October.
    • Handle: RePEc:rom:compca:v:18:y:2022:i:1:p:39-50
    as

    Download full text from publisher

    File URL: https://confcamp.ase.ro/2022/content/04%20Popescu_Sabie_Trusca.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:compca:v:18:y:2022:i:1:p:39-50. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Popescu Irina Ruxandra (email available below). General contact details of provider: https://edirc.repec.org/data/ccasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.