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Study On The Perception Of Young People Regarding The Importance Of Romanian Historical Cities In Promoting The Country Brand

Author

Listed:
  • Ruxandra-Irina POPESCU

    (Bucharest University of Economic Studies, Romania)

  • Laura MINA-RAIU

    (Bucharest University of Economic Studies, Romania)

  • Ovidiu-Iulian BUNEA

    (Bucharest University of Economic Studies, Romania)

Abstract

The branding of a country translates the idea of discovering the place or creating its uniqueness, an aspect that differentiates one country from another in order to gain a competitive advantage in the nations' struggle for resources. The paper aims to outline an image of the perception that tourists or potential visitors have on some aspects analyzed but also the importance of their evolution in promoting the country brand. The purpose of this paper was to quantify the collective image of young people from Bucharest regarding the historical towns of Sighisoara, Alba Iulia, Sibiu, Baia Mare and Suceava in terms of the level at which the offer and the tourist infrastructure is perceived in the urban environment of Bucharest and also the potential that these cities represent in promoting the country brand.

Suggested Citation

  • Ruxandra-Irina POPESCU & Laura MINA-RAIU & Ovidiu-Iulian BUNEA, 2018. "Study On The Perception Of Young People Regarding The Importance Of Romanian Historical Cities In Promoting The Country Brand," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(1), pages 155-164, October.
    • Handle: RePEc:rom:compca:v:14:y:2018:i:1:p:155-164
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    References listed on IDEAS

    as
    1. Kilduff, Kerry & Núñez Tabales, Julia M., 2016. "Country Branding and its effect on the consumer in the global market," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    2. Vjollca Sulejmani Asani, 2018. "Typology of Pensions in the Republic of Macedonia," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, vol. 3, January -.
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