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Managerial Challenges In The Context Of Using New Media Technologies

Author

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  • Gabriel-Andrei BREZOIU

    (The Bucharest Academy of Economic Studies, Bucharest, Romania)

Abstract

Nowadays changes such as technological progress, internet use on a large scale and management practices in the context of a knowledge based society are important factors to influence our way of life, our way of doing business. Understanding new media challenges is no longer an accessory for many business sectors. Integrating these tools in our processes is not just an extra benefit, but sometimes it could be a must. Important changes could be seen in the field of communication and public relations, in marketing for understanding our customer behavior, in human resources management and at a strategic level. However, this phenomenon brings both opportunities and threats which may be considered before deciding to upgrade your services to the new media trend.

Suggested Citation

  • Gabriel-Andrei BREZOIU, 2012. "Managerial Challenges In The Context Of Using New Media Technologies," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 2(3), pages 33-42, September.
    • Handle: RePEc:rom:bemann:v:2:y:2012:i:3:p:33-42
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    File URL: https://beman.ase.ro/no23/3.pdf
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    Cited by:

    1. Oana Elena CROITORU & Aurelia STANESCU, 2013. "The Virtual Organization In The Globalization Era," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 3(4), pages 30-37, December.

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