Hybrid Business Model As A Key Factor Of The Competitiveness Of An Enterprise In The Digital Economy[Гибридная Бизнес-Модель Как Ключевой Фактор Конкурентоспособности Предприятия В Цифровой Экономике]

Platform-based enterprises play a key role in the digital economy. This is primarily due to information and communication technologies that they use for instant access to their users, i.e. with the so-called "network effect". This effect allows you to obtain maximum competitive advantages in the market, due to cost savings with an increase in production and sales of goods and services. This article analyzes the main factors driving the need for a hybrid business model by enterprises in the digital economy. The author of the article examines various interpretations of the concept of a business model, as well as new approaches to the production of value. Based on the analysis, the author of the article determined the specificity of the formation of income of an enterprise using a hybrid business model and analyzed the foreign experience of functioning of companies with a hybrid business model.