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Marketing Of Healthcare Organizations In The Context Of National Projects On The Example Of Cancer Service
[Маркетинг Организаций Здравоохранения В Условиях Реализации Национальных Проектов (На Примере Онкологической Службы)]

Author

Listed:
  • Przhedetskiy Yury (Пржедецкий Ю.В.)

    (Rostov Cancer Research Institute)

  • Przhedetskaya Natalia (Пржедецкая Н.В.)

    (Rostov state economic university (RINH))

  • Shevelyova Veronika (Шевелева В.В.)

    (Rostov state economic university (RINH))

Abstract

The formation and development of marketing of medical organizations in modern Russia are characterized by such trends, which are manifested in a more active promotion of medical organizations, medical products and services, medical workers. At the same time, at all stages of marketing activities, there are many problems associated with the lack of investment resources and lack of flexibility of public health organizations, as well as consumer distrust and low price competitiveness of private health organizations.

Suggested Citation

  • Przhedetskiy Yury (Пржедецкий Ю.В.) & Przhedetskaya Natalia (Пржедецкая Н.В.) & Shevelyova Veronika (Шевелева В.В.), 2020. "Marketing Of Healthcare Organizations In The Context Of National Projects On The Example Of Cancer Service [Маркетинг Организаций Здравоохранения В Условиях Реализации Национальных Проектов (На При," State and Municipal Management Scholar Notes, Russian Presidential Academy of National Economy and Public Administration, vol. 1, pages 92-96.
    • Handle: RePEc:rnp:smmscn:s20113
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