IDEAS home Printed from https://ideas.repec.org/a/rnp/smmscn/s19110.html
   My bibliography  Save this article

Interaction Marketing Vector – Instrument Of Neoupdating Of Economy
[Вектор Маркетинга Взаимодействия – Инструмент Неообновления Экономики]

Author

Listed:
  • Ovcharenko Georgy (Овчаренко Г.В.)

    (South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration)

  • Larkina Nataliya (Ларкина, Н. Г.)

    (Southern Federal University)

  • Tagayev Alexey (Тагаев, А. В.)

    (South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration)

Abstract

The article is based on the concept of innovative marketing proposed innovative methodology for innovative product-services based on a neo-information. The estimation of the development prospects of new economy on practical examples. The necessity of scientific and innovative approach to the innovative development of the new Russian economy with the socio-environmental aspect. Offers a scientific understanding of the importance and the need for innovative marketing to all management levels of the economy.

Suggested Citation

  • Ovcharenko Georgy (Овчаренко Г.В.) & Larkina Nataliya (Ларкина, Н. Г.) & Tagayev Alexey (Тагаев, А. В.), 2019. "Interaction Marketing Vector – Instrument Of Neoupdating Of Economy [Вектор Маркетинга Взаимодействия – Инструмент Неообновления Экономики]," State and Municipal Management Scholar Notes, Russian Presidential Academy of National Economy and Public Administration, vol. 1, pages 76-83.
    • Handle: RePEc:rnp:smmscn:s19110
    as

    Download full text from publisher

    File URL: https://repec.ranepa.ru/rnp/smmscn/s19110.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnp:smmscn:s19110. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: RANEPA maintainer (email available below). General contact details of provider: https://edirc.repec.org/data/aneeeru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.