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Tourism As Key Industry Of Technologies Development Of Product Advance Through Formation Of Consumer Loyalty
[Туризм Как Ключевая Отрасль Развития Технологий Продвижения Продукта Через Формирование Лояльности Потребителя]

Author

Listed:
  • Gorbunov Aleksandr (Горбунов А.П.)

    (Pyatigorsk State University)

Abstract

The idea about need of formation of loyalty of the consumer at subjects of the Russian tourist market for the purpose of receiving effective profit on purchase of a tourist product is proved in this article. The attention to need of creation of separate policy of advance of uniform brands and complex products through formation of loyalty of cli-ents is focused. Activity of such leading airlines, hotels and tour operators as «Aeroflot», «S7 Airlines», «UTair» are analyzed various the loyalty program in the tourist industry, in particular; «Аmax», «President-Hotel»; «Tez Tour». The conclusion that the technology of formation of the loyalty program has to be considered by the companies as the investment bringing to the organization income due to growth of repeated purchases of loyal consumers is drawn.

Suggested Citation

  • Gorbunov Aleksandr (Горбунов А.П.), 2018. "Tourism As Key Industry Of Technologies Development Of Product Advance Through Formation Of Consumer Loyalty [Туризм Как Ключевая Отрасль Развития Технологий Продвижения Продукта Через Формирование," State and Municipal Management Scholar Notes, Russian Presidential Academy of National Economy and Public Administration, vol. 4, pages 82-87.
    • Handle: RePEc:rnp:smmscn:s18414
    as

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