IDEAS home Printed from https://ideas.repec.org/a/rnp/pubadm/pa2312.html
   My bibliography  Save this article

Language Peculiarities And Manipulation Techniques Within The Framework Of Anti-Crisis Pr Response
[Языковые Особенности И Приемы Манипуляции В Рамках Антикризисного Pr-Реагирования]

Author

Listed:
  • Zaryanova, Alena (Зарянова, Алена)

    (Russian Presidential Academy of National Economy and Public Administration)

Abstract

The article considers the linguisticpeculiarities of communications in overcoming crisis situations and analyzes how state and large business structures behave during anti-crisis communication events.The author analyzed publications in mass media and found a set of effective manipulation strategies which allowed to overcome a negative attitude of the recipient to an event or phenomenon.The main linguistic manipulation techniques are explained in the anti-crisis PR-response examples. A crisis situation requires the development of a comprehensive crisis management system. Every organization needs to protect its reputation and control information during crises. This is especially important when the organization’s current activities and reputation are being attacked.Also,all business processes need to be protected. The solution to protecting corporate reputation lies in using communication features and language manipulation techniques to form and influence public opinion, which is essential for anti-crisis PR-response.

Suggested Citation

  • Zaryanova, Alena (Зарянова, Алена), 2023. "Language Peculiarities And Manipulation Techniques Within The Framework Of Anti-Crisis Pr Response [Языковые Особенности И Приемы Манипуляции В Рамках Антикризисного Pr-Реагирования]," Public administration, Russian Presidential Academy of National Economy and Public Administration, vol. 25(4), pages 94-99.
    • Handle: RePEc:rnp:pubadm:pa2312
    as

    Download full text from publisher

    File URL: https://repec.ranepa.ru/rnp/pubadm/pa2312.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnp:pubadm:pa2312. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: RANEPA maintainer (email available below). General contact details of provider: https://edirc.repec.org/data/aneeeru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.