The influence of the lifelong adult education on the territory image formation[Влияние Непрерывного Образования Взрослых На Формирование Имиджа Территории]

Introduction. This work explores the specifics of forming the image of the region in the context of the labor market transformation and the role of the additional professional education centers in this process, taking into account the needs of the real sector of the economy. The article analyzes the points of view of various authors on the problems of territory`s image forming, and also illustrates how lifelong adult education influences the factors that form the image of the region using the example of the Chelyabinsk region. Materials and methods. The authors of the article use general scientific research methods, such as analysis, synthesis, generalization and others. The information base of the article was made up of official statistical data, official documents, and media publications. A secondary analysis of the research on the issue under consideration was carried out. Results. A comparative analysis of data obtained during the study of the labor market of the Magnitogorsk urban district and educational programs of additional education offered by educational organizations was carried out. The specific features of advanced training and professional retraining of unemployed citizens were considered and analyzed. In addition, the authors developed recommendations for educational organizations implementing advanced training programs, professional retraining and educational programs of higher and secondary vocational education to meet the existing needs in the labor market of Magnitogorsk. Discussion. The research is illustrated with the experience of "Horizon", the Institute of Additional Professional Education and Personnel Engineering of Nosov Magnitogorsk State Technical University in the context of the implementation of projects focused on adult education at the level of the region and the state as a whole. A relationship has been identified between the coverage of the population of the region of the Russian Federation by programs of higher and additional professional education and the volume of gross product in the region per capita. The work revealed that, while fulfilling the functions of intellectual potential reproduction, lifelong adult education affects the competitiveness of the industrial region economy, which is one of the socio-economic factors shaping the new image of the region. This result is determined by several factors: timely vocational guidance, retraining in the context of current professions and specialties, the opportunity to obtain new qualifications, as well as increasing the level competencies necessary to perform the job functions.