Rhizomorphism of political manipulation: chaos or algorithm[Ризоморфность Политической Манипуляции: Хаос Или Алгоритм]

The paper discusses the urgent problem of contemporary political discourse – transformation of manipulative technologies in the Internet. This issue attracts attention of researchers in different fields: political science, sociology, linguistics and psychology. The relevance of the work is determined by the constant changes of the research subject and the need to expand interdisciplinary ties in solving this problem. We believe that the transition of political communication to the Internet requires the involvement of specialists in the field of Internet communication. The goal of our research is to discuss the new concept of "rhizomorphization", introduced into the scientific thesaurus by V. B. Stroganov in his dissertation. The metaphorical term "rhizome" seems timely and appropriate: it emphasizes the nonlinearity of modern technologies of political manipulation. However a question arises how it correlates with the realities of the Internet communication and social networks in particular? The article gives the answer to this question. The comparison of the described rhizomorphic technologies with the existing algorithms of social networks has revealed several prospects in scientific research devoted to the transformation of manipulation technologies on the Internet. Nevertheless, in the focus of our attention is the question of the purposefulness of rhizomorphic technologies. As part of the scientific discussion, we agree with V. B. Stroganov that the distribution of content within social networks is a nonlinear process, but we are sure that it cannot be chaotic. On the contrary, this process is aimed at a certain category of audience. If rhizomorphic technologies were chaotic, the question of the effectiveness of manipulation would be excluded from the research area. However, this question is the key one. This article gives food for thought and stimulates scientific discussion, it is a ground for a dialogue between specialists in various fields. The modern information flow is developing rapidly and becoming more complicated technologically. Thus, it is no longer subject to a single-discipline specialist; only in cooperation we will be able to answer the abovementioned questions.