Management of Education Competitiveness and Export in Russia[Управление Конкурентоспособностью И Экспортом Образования В России]

Education is an integral part of the country's social infrastructure and includes the intellectual potential of the state as a whole. The quality of education determines the prospects for development and basic principles that make it possible to predict the conditions of the country's functioning in the long term. Considering education as an exported commodity, the importance of promoting knowledge along with the transmitted national values and attitudes should be noted. That is why many countries use exported educational product as a "soft power" to strengthen their influence under modern geopolitical conditions. The purpose of the study is to develop theoretical and methodological provisions and substantiate recommendations on updating approaches to management of Russian education competitiveness and enhancing export of educational services. As a results of the research the relevance of increasing national education export as a tool of "soft power" under modern geopolitical conditions was established. The reasons preventing educational services export from Russia and the role of managerial contribution to the development of education system at the federal and regional levels are substantiated. Importance of national project "Education" for modernization of the structure, institutions and mechanisms of Russian education and its impact on preferences in choosing specialties by school graduates is clarified. The role of analysis and assessment of export education quality is shown. The potential of educational services, its legal support; positive and negative characteristics of increasing commercialization of universities of scientific and educational components in higher education are systematized. Russian experience of training personnel reserve for public authorities is analyzed and its key disadvantages as a social elevator are formulated. Approaches to training personnel for public authorities and mechanisms for making managerial decisions in the field of public management in China based on "holistic knowledge" are systematized with clarification of disadvantages and advantages of brain centres practices. Recommendations are proposed for gradual transition to new education model based on combination of anthropology, attitude to activity and social factors in a particular country. On the basis of constructive adaptation of Chinese and Soviet experience, proposals are formulated to increase the attractiveness of Russian education for foreign students and improvement of its effectiveness.