The Level of awareness of green marketing and its managerial implications amongst selected South African manufacturing Small, Medium and Micro Enterprises (SMMEs) in KwaZulu–Natal
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Abstract
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DOI: 10.22610/jebs.v6i8.523
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References listed on IDEAS
- Aseem Prakash, 2002. "Green marketing, public policy and managerial strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 11(5), pages 285-297, September.
- Hyun Ju Lee & Seong-Yeon Park, 2013. "Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(3), pages 245-262, June.
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- George Hove & Thomas Rathaha, 2021. "The Extent Green Marketing Has Been Embraced in the Construction Industry - Employee Perspective in Zimbabwe," International Business Research, Canadian Center of Science and Education, vol. 14(6), pages 1-78, June.
- Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
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