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The Effect of Customer-Company Relationship on Internet Adoption in Jordanian Small and Medium Enterprises

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  • Ghaith Mustafa Al-Abdallah

Abstract

Internet is a new effective way to conduct business and marketing. It is used widely in the developed countries because of its unquestionable benefits especially for small and medium enterprises (SMEs) where internet provides great potential for such firms to compete world wild. SMEs are very important component of the national economies and are estimated to account for 80 percent of global economic growth. In developing countries, such as Jordan, internet adoption for marketing activities can be very helpful to SMEs. The main objective of this research is to examine the customer-company relationship effect on internet adoption in Jordanian SMEs, and highlight the actual use of internet in SMEs that adopted internet for marketing activities. One main and three sub- hypotheses were formed based on the literature review and previous studies. A restricted research methodology was used and the hypothesis was tested over a proportional systematic random sample obtained from the official records of Amman Chamber of Commerce. Data was collected through questionnaires, 270 personally submitted questionnaires were distributed to the decisions makers in Jordanian SMEs. Statistical Package for the Social Science (SPSS) was chosen to describe and analyze the data of 253 filtered and screened questionnaires. Results and discussion, conclusion, and recommendations were provided.

Suggested Citation

  • Ghaith Mustafa Al-Abdallah, 2013. "The Effect of Customer-Company Relationship on Internet Adoption in Jordanian Small and Medium Enterprises," Journal of Economics and Behavioral Studies, AMH International, vol. 5(4), pages 192-199.
  • Handle: RePEc:rnd:arjebs:v:5:y:2013:i:4:p:192-199
    DOI: 10.22610/jebs.v5i4.394
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    References listed on IDEAS

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    1. Ruby Roy Dholakia & Nir Kshetri, 2004. "Factors Impacting the Adoption of the Internet among SMEs," Small Business Economics, Springer, vol. 23(4), pages 311-322, November.
    2. Ferrer, Stuart R.D. & Schroeder, D.H. & Ortmann, Gerald F., 2003. "Internet Use And Factors Affecting Adoption Of Internet Applications By Sugarcane Farm Businesses In The Kwazulu-Natal Midlands," 2003 Annual Conference, October 2-3, 2003, Pretoria, South Africa 19078, Agricultural Economics Association of South Africa (AEASA).
    3. Gunasekaran, A. & Marri, H. B. & McGaughey, R. E. & Nebhwani, M. D., 2002. "E-commerce and its impact on operations management," International Journal of Production Economics, Elsevier, vol. 75(1-2), pages 185-197, January.
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    Cited by:

    1. Ghaith M. Al-Abdallah & Kym E. Fraser & Abbas N. Albarq, 2021. "Internet-Based Entrepreneurial Ventures: An Empirical Investigation of Startup Business Strategies on Firm Performance from the MENA region," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(1), pages 29-41, March.

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