An Analysis of Nation Brand Attractiveness: Evidence from Brand Zimbabwe
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DOI: 10.22610/jebs.v10i6(J).2598
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References listed on IDEAS
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Cited by:
- Cleven Masango & Vannie Naidoo, 2019. "Nation Branding Strategy for Zimbabwe: Towards an Integrated Nation Branding Framework," Journal of Accounting, Business and Finance Research, Scientific Publishing Institute, vol. 6(2), pages 51-63.
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