Integrated Supply Chain Management in the Fast-Moving Consumer Goods Manufacturing Industry: A Review
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DOI: 10.22610/jebs.v10i4(J).2422
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References listed on IDEAS
- van der Vaart, Taco & van Donk, Dirk Pieter, 2008. "A critical review of survey-based research in supply chain integration," International Journal of Production Economics, Elsevier, vol. 111(1), pages 42-55, January.
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- Sattler, Henrik & Völckner, Franziska & Riediger, Claudia & Ringle, Christian M., 2010. "The impact of brand extension success drivers on brand extension price premiums," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 319-328.
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