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Assessing Consumer Preferences for Organic Vegetables: A Case Study in the Mekong Delta, Vietnam

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  • Huynh Viet Khai

Abstract

An increase in consumer’s demand for environmental and health quality has generated the movement of organic agriculture in terms of high-value products. Understanding consumer preferences is very necessary and important for policy-makers to design appropriate policies promoting and developing organic agriculture. This study employed a dichotomous choice contingent valuation model to analyze consumer’s willingness to pay for organic vegetables in the Mekong Delta, Vietnam. Results indicated that the majority of consumers were interested in organically grown products and willing to pay an average price premium of 59% for organic vegetables. Consumers concerned about health and food safety were more likely to purchase and those who have high household income and education also accepted to buy organic vegetables with higher price than conventional ones.

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  • Huynh Viet Khai, 2015. "Assessing Consumer Preferences for Organic Vegetables: A Case Study in the Mekong Delta, Vietnam," Information Management and Business Review, AMH International, vol. 7(1), pages 41-47.
    • Handle: RePEc:rnd:arimbr:v:7:y:2015:i:1:p:41-47
    DOI: 10.22610/imbr.v7i1.1137
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    References listed on IDEAS

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    Cited by:

    1. Huynh Viet Khai & Tran Thi Thu Duyen & Huynh Thi Dan Xuan, 2018. "The Demand of Urban Consumers for Safe Pork in the Vietnamese Mekong Delta," Journal of Social and Development Sciences, AMH International, vol. 9(3), pages 47-54.
    2. Nguyen Thuy Trang & Vo Hong Tu & Le Thanh Son & Nguyen Phu Son, 2023. "Is super-intensive shrimp farming more environmentally friendly? an application of material balance principle in the Mekong Delta," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(3), pages 2670-2687, March.

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