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Prospects for Cable in the 100 Largest Television Markets

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  • Rolla Edward Park

Abstract

The Federal Communications Commission, hoping "to get cable moving without jeopardizing over-the-air broadcasting," recently proposed rules that would allow cable systems in the 100 largest television markets to carry a limited number of distant signals. This paper employs a nonlinear model of cable penetration to assess the effect of the proposed rules. The model is developed using a sample of 63 cable systems located where several signals can be received over the air with no particular reception problems. Applying the model to some typical top-100 market situations, the author concludes that the proposed rules "will meet the Commission's objective. But more is necessary to keep cable moving, because the rules by themselves are probably not sufficient to make cable profitable in most of the top-100 markets. To succeed in the cities, cable must attract customers with new services in addition to the traditional package of better reception plus distant signals."

Suggested Citation

  • Rolla Edward Park, 1972. "Prospects for Cable in the 100 Largest Television Markets," Bell Journal of Economics, The RAND Corporation, vol. 3(1), pages 130-150, Spring.
    • Handle: RePEc:rje:bellje:v:3:y:1972:i:spring:p:130-150
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    Cited by:

    1. João Leitão, 2004. "Demand Pull and Supply Push in Portuguese Cable Television," Econometrics 0411009, University Library of Munich, Germany.
    2. Stanley Besen, 2014. "Trying to Promote Network Entry: From the Chain Broadcasting Rules to the Channel Occupancy Rule and Beyond," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 45(3), pages 275-293, November.
    3. Waterman, David & Weiss, Andrew A., 1996. "The effects of vertical integration between cable television systems and pay cable networks," Journal of Econometrics, Elsevier, vol. 72(1-2), pages 357-395.

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