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Transformation in der Leasingbranche: Hybride Geschäftsmodelle vs. traditionelles Leasing

Author

Listed:
  • Brunner, Johannes

    (Cyprus International University)

  • Keppler, Sonja

    (Allensbach University)

Abstract

Leasing companies are trying to further develop their business models in order to remain competitive in the future. Customers are demanding hybrid offerings that combine products and services into a solution that suits them. Based on an empirical study, this paper contributes to new insights into hybrid business models in the leasing industry. The results show that about half of all leasing companies included in the analysis pursue hybrid business models. Above all, it becomes clear that leasing companies with a hybrid business model are more profitable. In addition, it can be shown that larger and manufacturer-dependent leasing companies are rather offering hybrid business models. At the same time, hybrid leasing companies have a more focused product portfolio. The derived recommendations for action can help leasing companies to successfully further develop their business models.

Suggested Citation

  • Brunner, Johannes & Keppler, Sonja, 2019. "Transformation in der Leasingbranche: Hybride Geschäftsmodelle vs. traditionelles Leasing," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 20-29, December.
    • Handle: RePEc:ris:zfioef:0121
    as

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    More about this item

    Keywords

    Hybrid business model; Leasing; Product-service system; Servitization;
    All these keywords.

    JEL classification:

    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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