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Event (Over)Tourism In Ohrid (North Macedonia): Critical Thinking

Author

Listed:
  • Petrevska, Biljana

    (Faculty of Tourism and Business Logistics, Goce Delcev University, Stip)

  • Martinoska, Simona

    (Faculty of Tourism and Hospitality - Ohrid, St. Kliment Ohridski University - Bitola, Republic of North Macedonia.)

Abstract

Ohrid is the most famous summer tourism destination in North Macedonia attracting approximately twice as many tourists in the main season as there are residents. This study offers a critical thinking of the significant adverse effects of overtourism. More specifically, it openly discusses sustainability challenges from excessive visitation of cultural events, particularly live music concerts during summer peak season. The study concludes the importance of introducing a monitoring system along with strategic involvement in a comprehensive manner of all levels stakeholders to adequately prevent detrimental effects on the uniqueness of the destination. It also encourages the establishment of systems for assessing domestic visitors and day trippers as the largest challenge to effectively cope with overcrowding events. Finally, the results open a discussion on how sustainable tourism growth may be maintained in the face of serious issues brought up by cultural events.

Suggested Citation

  • Petrevska, Biljana & Martinoska, Simona, 2024. "Event (Over)Tourism In Ohrid (North Macedonia): Critical Thinking," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 15(2), pages 172-186.
    • Handle: RePEc:ris:utmsje:0377
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    More about this item

    Keywords

    cultural events; overtourism; sustainability; Ohrid; tourism development;
    All these keywords.

    JEL classification:

    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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