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Assessment Of Ohrid’S Tourism Potential By Using Temperature Humidity Index And Its Contribution To International Tourism Marketing

Author

Listed:
  • Zeydan, İlknur

    (Oral and Dental Health Application and Research Center, Türkiye)

  • Zeydan, Özgür

    (Department of Environmental Engineering, Zonguldak Bülent Ecevit University, Türkiye)

Abstract

Ohrid is an important tourist destination in North Macedonia. Ohrid City is located on the coast of Ohrid Lake. Tourism in Ohrid is not well-developed because of inadequate financial and cultural promotion. Especially, outdoor tourism depends on climate. Using the bioclimatic (thermal) comfort conditions, the true tourism potential of a destination can be evaluated. The purpose of this study is to evaluate the tourism potential of Ohrid by implementing the thermal comfort index. THI was applied for the determination of bioclimatic comfort. Five years (2019-2023) of meteorological data was downloaded from the Visual Crossing website. Monthly average THI scores were calculated. As a result, four different THI classes were revealed: cold, cool, comfortable, and hot. June – September period is determined as the most comfortable season for tourism. Local and governmental authorities, businesses in the tourism sector, and tour operators can use these results for the development of tourism in Ohrid. Seasons and activities may be organized according to the bioclimatic comfort levels. The development of tourism in a region also contributes to international tourism marketing.

Suggested Citation

  • Zeydan, İlknur & Zeydan, Özgür, 2024. "Assessment Of Ohrid’S Tourism Potential By Using Temperature Humidity Index And Its Contribution To International Tourism Marketing," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 15(2), pages 156-163.
    • Handle: RePEc:ris:utmsje:0375
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    More about this item

    Keywords

    tourism potential; bioclimatic comfort; temperature humidity index; Ohrid;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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