Customer Relationship Management: Concept And Importance For Banking Sector
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Cited by:
- Ghazi A. Al-Weshah, 2017. "Marketing intelligence and customer relationships: empirical evidence from Jordanian banks," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 141-152, December.
- Majd Mohammad Omoush, 2020. "Investigation the Relationship Between Supply Chain Management Activities and Operational Performance: Testing the Mediating Role of Strategic Agility-A Practical Study on the Pharmaceutical Companies," International Business Research, Canadian Center of Science and Education, vol. 13(2), pages 1-74, February.
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Keywords
CRM concept; CRM strategy; processes; information technology; communication channels;All these keywords.
JEL classification:
- E44 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Financial Markets and the Macroeconomy
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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