Marketing strategy and competitiveness: Evidence from Colombian SMEs
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- María Jesús Nieto & Lluís Santamaría, 2010. "Technological Collaboration: Bridging the Innovation Gap between Small and Large Firms," Journal of Small Business Management, Taylor & Francis Journals, vol. 48(1), pages 44-69, January.
- Sanja Pekovic & Sylvie Rolland, 2016. "Quality standards and export activities : Do firm size andmarket destination matter?," Post-Print hal-01450997, HAL.
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Keywords
Marketing communication; marketing innovation; marketing uniqueness; competitiveness; SMEs; Colombia;All these keywords.
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