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Millennials: A New Trend For The Tourism Industry

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  • SOFRONOV, Bogdan

    (University Politehnica of Bucharest)

Abstract

The purpose of this paper is how millennials change and influencing the tourism industry and their importance for travel in the world.Having grown up with near-ubiquitous internet access and beginning their professional careers in the wake of a financial crisis, millennials are using technology to make savvy travel-buying decisions, largely based on the perceived authenticity of the experience they are offered.Millennials travel more than any other demographic. On average, they take 35 days of vacation each year, and they’re also bucking the trend by increasing their annual travel spend as other generations intend to be more conservative with their cash.Millennial travellers are interested in authenticity, fulfilment and sustain-ability. That’s a message that tour operators, travel agents and the entire travel industry needs to understand.The millennials represent 27 percent of the global population or about 2 billion people

Suggested Citation

  • SOFRONOV, Bogdan, 2018. "Millennials: A New Trend For The Tourism Industry," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 18(3), pages 109-122.
    • Handle: RePEc:ris:sphecs:0295
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    Cited by:

    1. Amit Tariyal & Swati Bisht & Santanu Roy & Gaurav Chopra, 2024. "Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 639-655, September.

    More about this item

    Keywords

    millennials; travel; tourism; tourism industry; international tourism;
    All these keywords.

    JEL classification:

    • Z30 - Other Special Topics - - Tourism Economics - - - General

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